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of adults are unhappy with the
appearance of their teeth
of UK adults would consider having
some form of orthodontic treatment
to improve the alignment and
appearance of their teeth
end up having orthodontic
source: YouGov’ on behalf of British Orthodontic Society
Our own research uncovered a high demand for a straighter smile from potential patients that wanted to commit however they didn’t want to have 2 years or more of treatment. These people were not actively looking for returns because they did not know there was an answer.
1 - 4
Fixed Labial Braces
source: Click Convert Sell Ltd.
Our results showed that most practices were not able to begin many braces a month. Therefore there was an opening for dentists to learn how to communicate with their target patients more persuasively.
watch and listen
from any device
Actionable monthly strategies
Goals and worksheets for you and your team
PDF downloadable course materials
Monthly coaching call on latest practice ideas
Access to the STE Inner Circle where you can get hands on advice
Templates for emails, guides, referral posters
- Best ideas: Hundreds of ideas on what other dentists are doing to grow their practice
- On going advice: You will love the advice of the members. Share your knowledge and help each other succeed.
- On hand coaching - Get FREE tips and techniques from our coaches.
- Aalok & Lucie so that you can apply the concepts that doubled their practice's revenue and day to day running.
"The short answer. Do this course!
The extended version. If you want to predictably increase your practice profitability through increasing orthodontic sales then you need to do this course. Increasing the number of braces you do increases your turnover & practice value and there is no one better qualified than Aalok to help you get there.
I’ve known Aalok for 8 years now and he has a deep understanding of direct response marketing, automation & clinical process like few others. That’s why I’ve asked him twice to share his experience in my bootcamps. Everything they are teaching they have personally tested & proven with their own money & experience in their own clinic (how many marketing companies can say that?). By properly implementing this system you will increase your sales & practice value.
Do the course, and get your practice growing!"
Arun Mehra, B.Eng (Hons) FCA
Managing Director / Samera Chartered Accountants & Business Advisors (samera.co.uk)
"Being involved with Aalok and his team at Click Convert Sell / I Love Straight Teeth / we have seen a huge increase in lingual cases at Wired. We see a massive benefit for other progressive practices adopting the same system, bringing a structure and discipline to their work ethic.
With the Click Convert Sell systems in place everyone benefits and that’s good for business."
Techucal Director / Wired Orthodontics (wiredorthodontics.co.uk)
"Before starting at I Love Straight Teeth in 2013, I had only completed 6 cosmetic orthodontic cases. When implementing the protocols and systems of the Straight Teeth Engine at I love Straight Teeth my portfolio of new orthodontic cases grew to over 25 cases within the first 6 months. It now continues to grow each month since.
With greater experience I was able to tackle more demanding cases which led to advanced postgraduate orthodontic educational courses to enhance my knowledge and skill set. I can now provide more comprehensive orthodontic and restorative treatments using a range of orthodontic systems including lingual braces and restorative techniques.
I would highly recommend the implementation of the CCS protocols and systems in your practice!"
Dr Parminder Battu
Access to the tools and resources that we personally used to grow our orthodontic practice. The Straight Teeth Engine Academy is based on 5 years of testing and research at our London private practice we refer to as our marketing lab.
Included is step by step training on how to use all the resources.
Get educated on a marketing system that allows you to:
Learn how to:
Learn how to:
Become established as an industry authority:
Attract traffic online across social media & paid advertising:
Embrace and communicate your uniqueness, insulate your practice, and stand out from local competitors:
Overcome objections and address questions with the power of automation:
Convert enquiries to consultations:
Use a proven system that will allow you to deliver free consultations that differentiate your practice in 15 MINUTES:
Reap the remarkable benefits of a powerful follow up system and keep patients engaged AT ALL TIMES:
Set straightforward expectations and present all options to the patient in a very clear, appealing, and engaging fashion:
Build relationships and get more referrals FOR LIFE:
Dr. Trishan Malhi
I have been providing orthodontics for the past 18 years mainly NHS orthodontics, but my main source of income was general dentistry. Over the past 5 years, I have been to numerous orthodontic courses and trying to increase the amount of private orthodontics. I found it a struggle, I would learn something new and never practice it. It was my little secret. There was something missing.
So this year, 2015, I thought I would learn marketing. So I enrolled on the Click Convert Sell program 10 modules: The Straight Teeth Engine Academy. The strength of Aalok's program is he understands how to market via the internet and how to make this marketing as automatic as possible. Aalok seems to really care about you and your vision and when your stuck he would touch base with you and point you in the right direction. I have finished the program and Aalok still calls to find out how things are going and where I am in implementing my marketing strategy. I would highly recommend CCS Automation programs as I have found it to the best marketing investment ever. My automation marketing has just gone live and in the first couple of days someone has committed to some private ortho.
Specialist Orthodontist & Director of Brace Expert
Aalok/STE has provided me with clarity as to how to grow my business by bringing more patients to the practice and retaining them. They have broken down the whole process of patient flow and where you need to concentrate to be successful.
STE has taught me that just being a good clinician isn't enough. You need systems and processes in every aspect of a patients journey to be a success .I now see the bigger picture Concentrating on being a great clinician doesn't necessarily make you a success
Dr. Rikkin Jethwa
The business structure diagram hit the nail on the head for me. The graphical boxes (specifically the size of each box in relation to their importance/quantity) was visually quite striking and definitely got the point across.
The 6 processes to be honest has taken me a bit of time to get my head around, but by returning back to the strategic plan flowchart has helped the processes fit into place. I think introducing the processes in the way you have from outlying the overall strategic plan and then adding where the 6 processes fit in to allow you to achieve the overall plan has been a good way of introducing this complex topic. It's like an onion, I really didn't realise how many layers of marketing there is was in relation to dental practices (or all businesses for that matter).
Automation - the examples were helpful to understand what this implementation tool specifically relates to. I'm definitely interested in finding out more about this. The amount of work manually needed for a staff member to follow multiple lines of enquiries is significant and I can immediately see the benefit for automation.
Dr. Dipesh Patel
Monthly Master Class
The Straight Teeth Engine Academy Advantages
Access to The Inner Circle
The Straight Teeth Engine Academy is a world class digital learning platform. 12 modules over a 12 month period to enhance your practice by learning systematic sales and marketing strategies, that work.
Based on 5 years of testing & research at our marketing lab, a London based squat private practice in which we start and average of 15 braces a month (mainly lingual braces)
We work with a team of talented people that are ready to share their knowledge with you. They will help you get more freedom
Aalok Y Shukla
Aalok is the co-founder of Click Convert Sell & I Love Straight Teeth. He writes all about the latest in marketing & sales technologies in dental journals and through different reports he releases. Aalok believes in a data driven approach and has studied all aspects of marketing & sales over the last 16years, his particular focus is on leveraging direct response marketing, automation technology & simple staff systems to enhance productivity and increase your freedom in your own business.
Lucie M Shukla
Lucie realised she learned a lot from each sides of the market, the patients and the team. She was keen to share her knowledge with other practice managers and owners and started to offer front desk and phone training. She is also responsible for overseeing all the social media campaigns and content creation (website, blogs) and promotional designs at Click Convert Sell. She is very creative and enjoys finding new ways to improve patients experiences before, during and after their visits.
Sales & PR Manager
Head of Automation
For the price of just two braces its members get the system that has generated more than £200k in orthodontic cases in Lucie and Aalok fully private practice this year alone.
This 12 month online training program opens the first Sunday of every month.
Contact our support team on
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